Content Marketing is the process of educating your prospects about the products and services you sell. The more you can help someone make a buying decision the better chances you have of that peroson buying from YOU!
The days of the hard sell are dead (thankfully). Nobody likes to be sold to.
Instead of believing the old adage, A.B.C which stands for Always Be Closing, today’s mantra for the modern day marketer is A.B.E. — Always Be Educating!
TYPES OF CONTENT MARKETING
Content marketing should be educational, informative and relevant to your customers and prospects.
Your content should be educational, informative and, above all, relevant to the needs of your customers and prospects.
Types of Content Marketing Can Include:
- Blog posts
- Press releases
Content Marketing Topics Can Include:
- How-to information
- New product announcements
- New hires or staffing announcements
- Sales and promotions
- Special events
- Industry news
- Product reviews
CONTENT MARKETING, SEO & SOCIAL MEDIA
The end-game for content marketing is to increase sales. The WAYS that content marketing can help achieve your sales goals is to provide useful information people are searching online for and then having that information be found and consumed by the people looking for it.
Sounds simple enough, right?
The trick is making sure the content is optimized to have it come up in a the search engines as well as proactively spreading that information around via social media so that prospects, existing customers, and others can be exposed to your messages in the online areas where they hang out. Some people may see your information on Facebook while others may see it on LinkedIn while others may prefer email.
Creating useful content gives your business “ammunition” to load into your social media.
Creating useful content gives your business “ammunition” to load into your social media outlets. Never before in marketing history have businesses been so empowered to deliver their own marketing messages directly to the people who want to consume them. Content Marketing IS that message!
WE OFFER TURN-KEY, COST EFFECTIVE CONTENT MARKETING PACKAGES
PLEASE NOTE: You must have a content management website such as WordPress to take advantage of Content Marketing
Our Content Marketing Packages Include:
- Set up of all appropriate social media outlets (Facebook, Twitter, Google+, LinkedIn, YouTube, Pinterest)
- Attach all social media outlets to website
- Set up Hootsuite account for automated posting and stats reporting
- Article writing and formatting
- All website posts and updates
- Detailed Monthly stats and usage reports