INCREASE YOUR VISIBILITY!
PR CAN HELP RAISE YOUR PROFILE
We define online public relations (PR) as techniques that help you spread your message, increase your online profile and increase traffic to your site.
We achieve results via a combination of :
- Blogger outreach
- Press release writing & distribution
- Pitches to traditional media like TV, radio and newspapers
We have been working with the media and press for over 15 years. When you need coverage we can help you formulate a message that will resonate with the press and demands attention. We cultivate relationships with reporters to ensure your story is told and told in the way that best benefits your needs.
When crisis arise, let us be there to help you control the message and communicate properly with the media. Your image is too important to risk due weak messaging or a poor relationship with the right people.
THE BENEFITS OF A WELL-EXECUTED PR PLAN
Whether you’re looking to build credibility with potential or existing customers or even within your own industry, getting your story published by third-party publications, trades, blogs, websites, etc. gives you the immediate aura of “expert”. And who doesn’t want to do business with an expert?
INCREASE WEBSITE TRAFFIC
Assuming your story is actually newsworthy, having your press release picked up by online news and wire services and printed with your URL linking back to your own website will do wonders for your search engine optimization efforts.
Writing and distributing online press releases starts with publishing the content in your own backyard! Press releases are a great source for content for your own website, blog or email newsletter.
STAYING TOP OF MIND
Just like advertising, you need to generate multiple impressions before someone remembers you and then you have to hope that they need your product or service at the time your message is consumed. Online press releases are a great way to control the ongoing flow of information about your business.