Do you have a social media presence?

If so, is that presence effective? Are you benefiting from it? If the answer to any of these is “no” or “I’m not sure” then you are missing out on an opportunity to harness one of the most effective communication tools we have at our fingertips today.

 

 

When used correctly, social media can benefit any company, organization or governmental body. An active social media presence allows you to communicate directly with your target constituency without having to filter your message through the media or advertising. But social media isn’t easy. It takes time, creativity and a willingness to immerse yourself in trends. A successful social media campaign won’t happen overnight. Persistence and research are paramount

 

 

This can all be an intimidating and overwhelming undertaking. It is all too easy to either dismiss the notion of social media or to think you can throw anything against that digital wall and wait for something to stick. This all couldn’t be further from the truth. There are strategies to accumulating the followers you want and methods to communicating with them effectively. You need to be aware of the needs of your constituency and consider the activities of your competitors. All of this should be taken into account as you shape your message.

 

 

A truly successful social media campaign must have a clearly defined plan, realistic goals that serve a necessary purpose, and an analysis of the results as the campaign progresses. A social media plan should be fluid. You can always alter and tweak your campaign as you consider the response and the changing environment.

 

 

A social media campaign is a two-way street. You have the opportunity to communicate directly with your constituency, but they will communicate back. The trick is turning this exchange into a fruitful relationship for all parties involved. Having an audience and communicating with them is only one piece of the puzzle, you must also have a plan for what you want to say and an effective strategy to communicate it.

 

 

The ability to directly speak to your target demographic can cut marketing expenses that would otherwise be spent pleading for earned media. We will offer a variety of services to those looking to create a dynamic social media presence as well as offer traditional media consultation.

 

 

Let us take away some of the guess work and the time spent experimenting with what may work. We know what works, and we can put it to work for you immediately.

 

 

Social Media Marketing is a participatory sport.  You need to not only publish original content and share other people’s content but you need to respond to questions and join discussions relevant to your prospects’ interests.

 

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Why do we need social media marketing?

There are two main reasons for Social Media Marketing: the first is to provide information that can be found and consumed by people who have an interest in what you have to say in the places where they consume information. Some people may see your information on Facebook while others may see it on LinkedIn while others may prefer email. Creating and sharing useful content gives your business authority in your niche.

 

 

The second reason for investing in a Social Media Marketing strategy is that it also positively impacts your own Search Engine Optimization because social media activity connected with your website is considered a ranking factor .  This basically means that if you compare two similar websites, and one has social media activity and the other does not, the site with social media links and activity going in and out of the site will be more highly ranked in the search engine results than one that does not.

 

 

Never before in marketing history have businesses been so empowered to deliver their own marketing messages directly to the people who want to consume them. Social Media Marketing IS that message!

 

 

Never before in marketing history have businesses been so empowered to deliver their own messages…

 

 

SOCIAL MEDIA MARKETING PACKAGES

Our Social Media Marketing Packages Include:

  • Set up of all appropriate social media outlets (Facebook, Twitter, Google+, LinkedIn, YouTube, Pinterest)
  • Attach all social media outlets to website
  • Set up Hootsuite account for automated posting and stats reporting
  • Article writing, formatting and posting
  • Curation of industry-specific content
  • Monthly stats and reports

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